Product Line Extension
Designing a product as an extension of the Braun Series 9 Sport+ razor required translating a grooming tool into an entirely new product category while maintaining a strong visual connection to the original. The challenge was to create a speaker that felt like a natural part of the Sport+ lineup without appearing secondary or derivative. This required the careful reinterpretation of Braun’s established brand language through shared textures, materials, and proportions, ensuring the final product remained authentic to the brand while meeting the functional and environmental needs of a bathroom speaker.
Analyzation
I analyzed the design attributes of the Braun Series Sport+ razor by closely studying its form, materials, and overall user experience. I examined how the handle geometry, color accents, and surface finishes work together to create a product that feels both intentional and refined.
Special attention was given to how grip texture and weight distribution support ergonomic use and intuitive interaction. Through this analysis, I gained a deeper understanding of how Braun balances function, precision, and simplicity through subtle but highly controlled design decisions.
Maintaining the organic form language of the original product guided my design approach. Through orthographic exploration, I tested forms that balanced softness with restraint, using panel breaks to introduce visual interest and integrate material transitions inspired by the original razor.
Ideation
Ideation
High-Fidelity Model
The physical modeling process began with low-fidelity mock-ups used to quickly explore scale, proportions, and overall presence. These early models helped refine the key dimensions and ergonomic relationships of the product before moving into high-fidelity fabrication. Once the proportions were finalized, a high-fidelity model was produced from PU foam, allowing the form, surface transitions, and visual weight of the design to be evaluated in real space and under real lighting conditions.
Precision Sound for Your Daily Routine.
Sound+ brings the same level of precision, performance, and thoughtful engineering found in the Braun Series 9 Sport+ razor into a new product category. Designed specifically for the bathroom environment, the speaker balances durability, water resistance, and refined form to integrate seamlessly into everyday routines.